Update: 15.07.2024
Last week: 27 week 2024 (01.07.2024 - 07.07.2024)
Last full month: June 2024
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| POLISORB | ||||||||
| WoW | 148 466 | 10.4% | 13.4% | 0.2 | 69 359 710 | 11.6% | 24.3% | -0.1 |
| MoM | 583 705 | 1.9% | 13.4% | 0.1 | 268 461 664 | 3.5% | 24.8% | 0.1 |
| YTD | 4 043 686 | -7.9% | 14.1% | -1.1 | 1 750 042 612 | 9.4% | 25.5% | -1.2 |
| MAT | 8 738 118 | 4.7% | 14.4% | -0.6 | 3 571 424 006 | 27.5% | 25.9% | 0.6 |
| ENTEROSGEL | ||||||||
| WoW | 148 702 | 11.0% | 13.4% | 0.3 | 94 281 097 | 12.2% | 33.0% | 0 |
| MoM | 571 977 | 4.3% | 13.2% | 0.4 | 359 637 411 | 4.9% | 33.2% | 0.6 |
| YTD | 3 618 196 | 2.2% | 12.6% | 0.3 | 2 227 978 074 | 13.2% | 32.5% | -0.3 |
| MAT | 7 537 082 | 15.2% | 12.4% | 0.7 | 4 523 790 187 | 25.3% | 32.8% | 0.2 |
| SMECTA | ||||||||
| WoW | 112 426 | 9.9% | 10.1% | 0.1 | 24 202 644 | 12.2% | 8.5% | 0 |
| MoM | 437 844 | 5.7% | 10.1% | 0.4 | 92 018 055 | 6.1% | 8.5% | 0.2 |
| YTD | 2 848 501 | -0.5% | 9.9% | 0 | 593 879 240 | 5.0% | 8.7% | -0.8 |
| MAT | 6 029 582 | 8.1% | 9.9% | -0.1 | 1 226 947 254 | 10.5% | 8.9% | -1.1 |
| LACTOFILTRUM | ||||||||
| WoW | 31 925 | 5.2% | 2.9% | -0.1 | 17 071 921 | 5.1% | 6.0% | -0.4 |
| MoM | 134 956 | -5.5% | 3.1% | -0.2 | 71 683 803 | -4.9% | 6.6% | -0.6 |
| YTD | 933 867 | -7.8% | 3.2% | -0.3 | 489 754 464 | 5.9% | 7.1% | -0.6 |
| MAT | 1 941 153 | 2.3% | 3.2% | -0.2 | 979 182 845 | 12.5% | 7.1% | -0.7 |
| FILTRUM | ||||||||
| WoW | 89 987 | 13.7% | 5.2% | 0.4 | 37 813 850 | 14.7% | 7.3% | 0.7 |
| MoM | 331 889 | 1.4% | 4.5% | 0.2 | 138 984 696 | 2.0% | 6.2% | 0.4 |
| YTD | 2 146 875 | 1.9% | 7.5% | 0.2 | 892 364 448 | 13.6% | 13.0% | -0.1 |
| MAT | 4 500 558 | 12.1% | 7.4% | 0.2 | 1 792 278 695 | 20.5% | 13.0% | -0.4 |
| ENTERODES | ||||||||
| WoW | 6 970 | 21.0% | 0.6% | 0.1 | 1 939 248 | 16.9% | 0.7% | 0 |
| MoM | 24 641 | 5.7% | 0.6% | 0 | 6 987 889 | 10.8% | 0.6% | 0 |
| YTD | 163 014 | -11.9% | 0.6% | -0.1 | 42 949 264 | 10.7% | 0.6% | 0 |
| MAT | 361 513 | -6.1% | 0.6% | -0.1 | 90 099 676 | 17.1% | 0.7% | 0 |
| ENTERUMIN | ||||||||
| WoW | 5 831 | 14.8% | 0.5% | 0 | 1 690 189 | 18.8% | 0.6% | 0 |
| MoM | 22 924 | 1.4% | 0.5% | 0 | 6 338 142 | 4.2% | 0.6% | 0 |
| YTD | 150 631 | 120.8% | 0.5% | 0.3 | 39 178 691 | 112.6% | 0.6% | 0.3 |
| MAT | 319 929 | 302.5% | 0.5% | 0.4 | 82 465 392 | 278.2% | 0.6% | 0.4 |
| PARODIES | ||||||||
| WoW | 21 095 | 4.9% | 1.9% | -0.1 | 6 431 801 | 4.9% | 2.3% | -0.2 |
| MoM | 83 680 | -7.7% | 1.9% | -0.2 | 25 326 285 | -8.0% | 2.3% | -0.3 |
| YTD | 570 432 | 33.7% | 2.0% | 0.5 | 171 656 613 | 39.5% | 2.5% | 0.4 |
| MAT | 999 284 | 45.6% | 1.6% | 0.4 | 297 543 767 | 53.8% | 2.2% | 0.4 |
| ACTIVATED CHARCOAL | ||||||||
| WoW | 527 090 | 6.0% | 48.2% | -1.2 | 32 122 267 | 7.4% | 11.5% | -0.5 |
| MoM | 2 106 498 | 0.9% | 49.3% | -0.3 | 126 643 204 | 2.4% | 12.0% | -0.1 |
| YTD | 14 117 365 | -0.2% | 49.1% | 0.1 | 797 097 108 | 19.7% | 11.6% | 0.5 |
| MAT | 29 915 290 | 7.9% | 49.3% | -0.4 | 1 558 109 257 | 23.2% | 11.3% | -0.1 |
| WHITE CORN ACTIVE | ||||||||
| WoW | 10 579 | 19.9% | 1.1% | 0 | 4 545 070 | 24.4% | 1.8% | 0.1 |
| MoM | 32 345 | 24.6% | 0.9% | 0.1 | 13 278 512 | 34.4% | 1.3% | 0.3 |
| YTD | 165 886 | -12.5% | 0.6% | -0.1 | 65 241 501 | 1.8% | 1.0% | -0.1 |
| MAT | 362 080 | 2.8% | 0.6% | 0 | 137 543 741 | 17.3% | 1.0% | -0.1 |
| OTHER | ||||||||
| WoW | 29 643 | 18.5% | 2.7% | 0.2 | 11 640 228 | 21.7% | 4.1% | 0.3 |
| MoM | 110 689 | -15.5% | 2.5% | -0.5 | 42 254 259 | -13.8% | 3.9% | -0.8 |
| YTD | 681 082 | -3.3% | 2.4% | -0.1 | 255 649 505 | 81.8% | 3.7% | 1.4 |
| MAT | 1 295 263 | -9.0% | 2.1% | -0.4 | 454 710 871 | 33.6% | 3.3% | 0.2 |
| CATEGORY | ||||||||
| WoW | 1 111 561 | 8.7% | 100.0% | 0 | 285 299 138 | 12.2% | 100.0% | 0 |
| MoM | 4 349 510 | 1.5% | 100.0% | 0 | 1 084 683 866 | 3.1% | 100.0% | 0 |
| YTD | 28 770 991 | -0.4% | 100.0% | 0 | 6 864 309 034 | 14.4% | 100.0% | 0 |
| MAT | 60 670 547 | 8.9% | 100.0% | 0 | 13 791 075 385 | 24.4% | 100.0% | 0 |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| POLISORB | 4 043 686 | -7.9% | 14.1% | -1.1 | 1 750 042 612 | 9.4% | 25.5% | -1.2 |
| ENTEROSGEL | 3 618 196 | 2.2% | 12.6% | 0.3 | 2 227 978 074 | 13.2% | 32.5% | -0.3 |
| SMECTA | 2 848 501 | -0.5% | 9.9% | 0 | 593 879 240 | 5.0% | 8.7% | -0.8 |
| LACTOFILTRUM | 933 867 | -7.8% | 3.2% | -0.3 | 489 754 464 | 5.9% | 7.1% | -0.6 |
| FILTRUM | 2 146 875 | 1.9% | 7.5% | 0.2 | 892 364 448 | 13.6% | 13.0% | -0.1 |
| ENTERODES | 163 014 | -11.9% | 0.6% | -0.1 | 42 949 264 | 10.7% | 0.6% | 0 |
| ENTERUMIN | 150 631 | 120.8% | 0.5% | 0.3 | 39 178 691 | 112.6% | 0.6% | 0.3 |
| PARODIES | 570 432 | 33.7% | 2.0% | 0.5 | 171 656 613 | 39.5% | 2.5% | 0.4 |
| ACTIVATED CHARCOAL | 14 117 365 | -0.2% | 49.1% | 0.1 | 797 097 108 | 19.7% | 11.6% | 0.5 |
| WHITE CORN ACTIVE | 165 886 | -12.5% | 0.6% | -0.1 | 65 241 501 | 1.8% | 1.0% | -0.1 |
| OTHER | 681 082 | -3.3% | 2.4% | -0.1 | 255 649 505 | 81.8% | 3.7% | 1.4 |
| CATEGORY | 28 770 991 | -0.4% | 100.0% | 0 | 6 864 309 034 | 14.4% | 100.0% | 0 |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| POLISORB | 8 738 118 | 4.7% | 14.4% | -0.6 | 3 571 424 006 | 27.5% | 25.9% | 0.6 |
| ENTEROSGEL | 7 537 082 | 15.2% | 12.4% | 0.7 | 4 523 790 187 | 25.3% | 32.8% | 0.2 |
| SMECTA | 6 029 582 | 8.1% | 9.9% | -0.1 | 1 226 947 254 | 10.5% | 8.9% | -1.1 |
| LACTOFILTRUM | 1 941 153 | 2.3% | 3.2% | -0.2 | 979 182 845 | 12.5% | 7.1% | -0.7 |
| FILTRUM | 4 500 558 | 12.1% | 7.4% | 0.2 | 1 792 278 695 | 20.5% | 13.0% | -0.4 |
| ENTERODES | 361 513 | -6.1% | 0.6% | -0.1 | 90 099 676 | 17.1% | 0.7% | 0 |
| ENTERUMIN | 319 929 | 302.5% | 0.5% | 0.4 | 82 465 392 | 278.2% | 0.6% | 0.4 |
| PARODIES | 999 284 | 45.6% | 1.6% | 0.4 | 297 543 767 | 53.8% | 2.2% | 0.4 |
| ACTIVATED CHARCOAL | 29 915 290 | 7.9% | 49.3% | -0.4 | 1 558 109 257 | 23.2% | 11.3% | -0.1 |
| WHITE CORN ACTIVE | 362 080 | 2.8% | 0.6% | 0 | 137 543 741 | 17.3% | 1.0% | -0.1 |
| OTHER | 1 295 263 | -9.0% | 2.1% | -0.4 | 454 710 871 | 33.6% | 3.3% | 0.2 |
| CATEGORY | 60 670 547 | 8.9% | 100.0% | 0 | 13 791 075 385 | 24.4% | 100.0% | 0 |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| POLISORB | 148 466 | 10.4% | 13.4% | 0.2 | 69 359 710 | 11.6% | 24.3% | -0.1 |
| ENTEROSGEL | 148 702 | 11.0% | 13.4% | 0.3 | 94 281 097 | 12.2% | 33.0% | 0 |
| SMECTA | 112 426 | 9.9% | 10.1% | 0.1 | 24 202 644 | 12.2% | 8.5% | 0 |
| LACTOFILTRUM | 31 925 | 5.2% | 2.9% | -0.1 | 17 071 921 | 5.1% | 6.0% | -0.4 |
| FILTRUM | 89 987 | 13.7% | 5.2% | 0.4 | 37 813 850 | 14.7% | 7.3% | 0.7 |
| ENTERODES | 6 970 | 21.0% | 0.6% | 0.1 | 1 939 248 | 16.9% | 0.7% | 0 |
| ENTERUMIN | 5 831 | 14.8% | 0.5% | 0 | 1 690 189 | 18.8% | 0.6% | 0 |
| PARODIES | 21 095 | 4.9% | 1.9% | -0.1 | 6 431 801 | 4.9% | 2.3% | -0.2 |
| ACTIVATED CHARCOAL | 527 090 | 6.0% | 48.2% | -1.2 | 32 122 267 | 7.4% | 11.5% | -0.5 |
| WHITE CORN ACTIVE | 10 579 | 19.9% | 1.1% | 0 | 4 545 070 | 24.4% | 1.8% | 0.1 |
| OTHER | 29 643 | 18.5% | 2.7% | 0.2 | 11 640 228 | 21.7% | 4.1% | 0.3 |
| CATEGORY | 1 111 561 | 8.7% | 100.0% | 0 | 285 299 138 | 12.2% | 100.0% | 0 |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| POLISORB | 583 705 | 1.9% | 13.4% | 0.1 | 268 461 664 | 3.5% | 24.8% | 0.1 |
| ENTEROSGEL | 571 977 | 4.3% | 13.2% | 0.4 | 359 637 411 | 4.9% | 33.2% | 0.6 |
| SMECTA | 437 844 | 5.7% | 10.1% | 0.4 | 92 018 055 | 6.1% | 8.5% | 0.2 |
| LACTOFILTRUM | 134 956 | -5.5% | 3.1% | -0.2 | 71 683 803 | -4.9% | 6.6% | -0.6 |
| FILTRUM | 331 889 | 1.4% | 4.5% | 0.2 | 138 984 696 | 2.0% | 6.2% | 0.4 |
| ENTERODES | 24 641 | 5.7% | 0.6% | 0 | 6 987 889 | 10.8% | 0.6% | 0 |
| ENTERUMIN | 22 924 | 1.4% | 0.5% | 0 | 6 338 142 | 4.2% | 0.6% | 0 |
| PARODIES | 83 680 | -7.7% | 1.9% | -0.2 | 25 326 285 | -8.0% | 2.3% | -0.3 |
| ACTIVATED CHARCOAL | 2 106 498 | 0.9% | 49.3% | -0.3 | 126 643 204 | 2.4% | 12.0% | -0.1 |
| WHITE CORN ACTIVE | 32 345 | 24.6% | 0.9% | 0.1 | 13 278 512 | 34.4% | 1.3% | 0.3 |
| OTHER | 110 689 | -15.5% | 2.5% | -0.5 | 42 254 259 | -13.8% | 3.9% | -0.8 |
| CATEGORY | 4 349 510 | 1.5% | 100.0% | 0 | 1 084 683 866 | 3.1% | 100.0% | 0 |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "POLISORB"
## [1] "POLISORB MP 12 G #1"
## [1] "POLISORB MP 25 G #1"
## [1] "POLISORB MP 3 G #10"
## [1] "POLISORB MP 50 G #1"
## [1] "POLISORB"
## [1] "POLISORB MP 12 G #1"
## [1] "POLISORB MP 25 G #1"
## [1] "POLISORB MP 3 G #10"
## [1] "POLISORB MP 50 G #1"
## [1] "ENTEROSGEL"
## [1] "SMECTA"
## [1] "LACTOFILTRUM"
## [1] "FILTRUM"
## [1] "ENTERODES"
*****
## [1] "ENTERUMIN"
## [1] "PARODIES"
## [1] "ACTIVATED CHARCOAL"
*****
## [1] "WHITE CORN ACTIVE"
## [1] "OTHER"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Estimated Digital Costs
MI Estimated Costs: TV costs