BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB
WoW	148 466	10.4%	13.4%	0.2	69 359 710	11.6%	24.3%	-0.1
MoM	583 705	1.9%	13.4%	0.1	268 461 664	3.5%	24.8%	0.1
YTD	4 043 686	-7.9%	14.1%	-1.1	1 750 042 612	9.4%	25.5%	-1.2
MAT	8 738 118	4.7%	14.4%	-0.6	3 571 424 006	27.5%	25.9%	0.6
ENTEROSGEL
WoW	148 702	11.0%	13.4%	0.3	94 281 097	12.2%	33.0%	0
MoM	571 977	4.3%	13.2%	0.4	359 637 411	4.9%	33.2%	0.6
YTD	3 618 196	2.2%	12.6%	0.3	2 227 978 074	13.2%	32.5%	-0.3
MAT	7 537 082	15.2%	12.4%	0.7	4 523 790 187	25.3%	32.8%	0.2
SMECTA
WoW	112 426	9.9%	10.1%	0.1	24 202 644	12.2%	8.5%	0
MoM	437 844	5.7%	10.1%	0.4	92 018 055	6.1%	8.5%	0.2
YTD	2 848 501	-0.5%	9.9%	0	593 879 240	5.0%	8.7%	-0.8
MAT	6 029 582	8.1%	9.9%	-0.1	1 226 947 254	10.5%	8.9%	-1.1
LACTOFILTRUM
WoW	31 925	5.2%	2.9%	-0.1	17 071 921	5.1%	6.0%	-0.4
MoM	134 956	-5.5%	3.1%	-0.2	71 683 803	-4.9%	6.6%	-0.6
YTD	933 867	-7.8%	3.2%	-0.3	489 754 464	5.9%	7.1%	-0.6
MAT	1 941 153	2.3%	3.2%	-0.2	979 182 845	12.5%	7.1%	-0.7
FILTRUM
WoW	89 987	13.7%	5.2%	0.4	37 813 850	14.7%	7.3%	0.7
MoM	331 889	1.4%	4.5%	0.2	138 984 696	2.0%	6.2%	0.4
YTD	2 146 875	1.9%	7.5%	0.2	892 364 448	13.6%	13.0%	-0.1
MAT	4 500 558	12.1%	7.4%	0.2	1 792 278 695	20.5%	13.0%	-0.4
ENTERODES
WoW	6 970	21.0%	0.6%	0.1	1 939 248	16.9%	0.7%	0
MoM	24 641	5.7%	0.6%	0	6 987 889	10.8%	0.6%	0
YTD	163 014	-11.9%	0.6%	-0.1	42 949 264	10.7%	0.6%	0
MAT	361 513	-6.1%	0.6%	-0.1	90 099 676	17.1%	0.7%	0
ENTERUMIN
WoW	5 831	14.8%	0.5%	0	1 690 189	18.8%	0.6%	0
MoM	22 924	1.4%	0.5%	0	6 338 142	4.2%	0.6%	0
YTD	150 631	120.8%	0.5%	0.3	39 178 691	112.6%	0.6%	0.3
MAT	319 929	302.5%	0.5%	0.4	82 465 392	278.2%	0.6%	0.4
PARODIES
WoW	21 095	4.9%	1.9%	-0.1	6 431 801	4.9%	2.3%	-0.2
MoM	83 680	-7.7%	1.9%	-0.2	25 326 285	-8.0%	2.3%	-0.3
YTD	570 432	33.7%	2.0%	0.5	171 656 613	39.5%	2.5%	0.4
MAT	999 284	45.6%	1.6%	0.4	297 543 767	53.8%	2.2%	0.4
ACTIVATED CHARCOAL
WoW	527 090	6.0%	48.2%	-1.2	32 122 267	7.4%	11.5%	-0.5
MoM	2 106 498	0.9%	49.3%	-0.3	126 643 204	2.4%	12.0%	-0.1
YTD	14 117 365	-0.2%	49.1%	0.1	797 097 108	19.7%	11.6%	0.5
MAT	29 915 290	7.9%	49.3%	-0.4	1 558 109 257	23.2%	11.3%	-0.1
WHITE CORN ACTIVE
WoW	10 579	19.9%	1.1%	0	4 545 070	24.4%	1.8%	0.1
MoM	32 345	24.6%	0.9%	0.1	13 278 512	34.4%	1.3%	0.3
YTD	165 886	-12.5%	0.6%	-0.1	65 241 501	1.8%	1.0%	-0.1
MAT	362 080	2.8%	0.6%	0	137 543 741	17.3%	1.0%	-0.1
OTHER
WoW	29 643	18.5%	2.7%	0.2	11 640 228	21.7%	4.1%	0.3
MoM	110 689	-15.5%	2.5%	-0.5	42 254 259	-13.8%	3.9%	-0.8
YTD	681 082	-3.3%	2.4%	-0.1	255 649 505	81.8%	3.7%	1.4
MAT	1 295 263	-9.0%	2.1%	-0.4	454 710 871	33.6%	3.3%	0.2
CATEGORY
WoW	1 111 561	8.7%	100.0%	0	285 299 138	12.2%	100.0%	0
MoM	4 349 510	1.5%	100.0%	0	1 084 683 866	3.1%	100.0%	0
YTD	28 770 991	-0.4%	100.0%	0	6 864 309 034	14.4%	100.0%	0
MAT	60 670 547	8.9%	100.0%	0	13 791 075 385	24.4%	100.0%	0

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	4 043 686	-7.9%	14.1%	-1.1	1 750 042 612	9.4%	25.5%	-1.2
ENTEROSGEL	3 618 196	2.2%	12.6%	0.3	2 227 978 074	13.2%	32.5%	-0.3
SMECTA	2 848 501	-0.5%	9.9%	0	593 879 240	5.0%	8.7%	-0.8
LACTOFILTRUM	933 867	-7.8%	3.2%	-0.3	489 754 464	5.9%	7.1%	-0.6
FILTRUM	2 146 875	1.9%	7.5%	0.2	892 364 448	13.6%	13.0%	-0.1
ENTERODES	163 014	-11.9%	0.6%	-0.1	42 949 264	10.7%	0.6%	0
ENTERUMIN	150 631	120.8%	0.5%	0.3	39 178 691	112.6%	0.6%	0.3
PARODIES	570 432	33.7%	2.0%	0.5	171 656 613	39.5%	2.5%	0.4
ACTIVATED CHARCOAL	14 117 365	-0.2%	49.1%	0.1	797 097 108	19.7%	11.6%	0.5
WHITE CORN ACTIVE	165 886	-12.5%	0.6%	-0.1	65 241 501	1.8%	1.0%	-0.1
OTHER	681 082	-3.3%	2.4%	-0.1	255 649 505	81.8%	3.7%	1.4
CATEGORY	28 770 991	-0.4%	100.0%	0	6 864 309 034	14.4%	100.0%	0

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	8 738 118	4.7%	14.4%	-0.6	3 571 424 006	27.5%	25.9%	0.6
ENTEROSGEL	7 537 082	15.2%	12.4%	0.7	4 523 790 187	25.3%	32.8%	0.2
SMECTA	6 029 582	8.1%	9.9%	-0.1	1 226 947 254	10.5%	8.9%	-1.1
LACTOFILTRUM	1 941 153	2.3%	3.2%	-0.2	979 182 845	12.5%	7.1%	-0.7
FILTRUM	4 500 558	12.1%	7.4%	0.2	1 792 278 695	20.5%	13.0%	-0.4
ENTERODES	361 513	-6.1%	0.6%	-0.1	90 099 676	17.1%	0.7%	0
ENTERUMIN	319 929	302.5%	0.5%	0.4	82 465 392	278.2%	0.6%	0.4
PARODIES	999 284	45.6%	1.6%	0.4	297 543 767	53.8%	2.2%	0.4
ACTIVATED CHARCOAL	29 915 290	7.9%	49.3%	-0.4	1 558 109 257	23.2%	11.3%	-0.1
WHITE CORN ACTIVE	362 080	2.8%	0.6%	0	137 543 741	17.3%	1.0%	-0.1
OTHER	1 295 263	-9.0%	2.1%	-0.4	454 710 871	33.6%	3.3%	0.2
CATEGORY	60 670 547	8.9%	100.0%	0	13 791 075 385	24.4%	100.0%	0

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	148 466	10.4%	13.4%	0.2	69 359 710	11.6%	24.3%	-0.1
ENTEROSGEL	148 702	11.0%	13.4%	0.3	94 281 097	12.2%	33.0%	0
SMECTA	112 426	9.9%	10.1%	0.1	24 202 644	12.2%	8.5%	0
LACTOFILTRUM	31 925	5.2%	2.9%	-0.1	17 071 921	5.1%	6.0%	-0.4
FILTRUM	89 987	13.7%	5.2%	0.4	37 813 850	14.7%	7.3%	0.7
ENTERODES	6 970	21.0%	0.6%	0.1	1 939 248	16.9%	0.7%	0
ENTERUMIN	5 831	14.8%	0.5%	0	1 690 189	18.8%	0.6%	0
PARODIES	21 095	4.9%	1.9%	-0.1	6 431 801	4.9%	2.3%	-0.2
ACTIVATED CHARCOAL	527 090	6.0%	48.2%	-1.2	32 122 267	7.4%	11.5%	-0.5
WHITE CORN ACTIVE	10 579	19.9%	1.1%	0	4 545 070	24.4%	1.8%	0.1
OTHER	29 643	18.5%	2.7%	0.2	11 640 228	21.7%	4.1%	0.3
CATEGORY	1 111 561	8.7%	100.0%	0	285 299 138	12.2%	100.0%	0

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.
POLISORB	583 705	1.9%	13.4%	0.1	268 461 664	3.5%	24.8%	0.1
ENTEROSGEL	571 977	4.3%	13.2%	0.4	359 637 411	4.9%	33.2%	0.6
SMECTA	437 844	5.7%	10.1%	0.4	92 018 055	6.1%	8.5%	0.2
LACTOFILTRUM	134 956	-5.5%	3.1%	-0.2	71 683 803	-4.9%	6.6%	-0.6
FILTRUM	331 889	1.4%	4.5%	0.2	138 984 696	2.0%	6.2%	0.4
ENTERODES	24 641	5.7%	0.6%	0	6 987 889	10.8%	0.6%	0
ENTERUMIN	22 924	1.4%	0.5%	0	6 338 142	4.2%	0.6%	0
PARODIES	83 680	-7.7%	1.9%	-0.2	25 326 285	-8.0%	2.3%	-0.3
ACTIVATED CHARCOAL	2 106 498	0.9%	49.3%	-0.3	126 643 204	2.4%	12.0%	-0.1
WHITE CORN ACTIVE	32 345	24.6%	0.9%	0.1	13 278 512	34.4%	1.3%	0.3
OTHER	110 689	-15.5%	2.5%	-0.5	42 254 259	-13.8%	3.9%	-0.8
CATEGORY	4 349 510	1.5%	100.0%	0	1 084 683 866	3.1%	100.0%	0

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

POLISORB

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

MS OF COMPETITORS: ENTEROSORBENTS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

ENTEROSGEL

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTEROSGEL"

SMECTA

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SMECTA"

LACTOFILTRUM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "LACTOFILTRUM"

FILTRUM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "FILTRUM"

ENTERODES

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERODES"

*****

ENTERUMIN

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERUMIN"

PARODIES

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "PARODIES"

ACTIVATED CHARCOAL

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ACTIVATED CHARCOAL"

*****

WHITE CORN ACTIVE

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "WHITE CORN ACTIVE"

OTHER BRANDS

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "OTHER"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца