Update: 15.07.2024

Last week: 27 week 2024 (01.07.2024 - 07.07.2024)

Last full month: June 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB
WoW 148 466 10.4% 13.4% 0.2 69 359 710 11.6% 24.3% -0.1
MoM 583 705 1.9% 13.4% 0.1 268 461 664 3.5% 24.8% 0.1
YTD 4 043 686 -7.9% 14.1% -1.1 1 750 042 612 9.4% 25.5% -1.2
MAT 8 738 118 4.7% 14.4% -0.6 3 571 424 006 27.5% 25.9% 0.6
ENTEROSGEL
WoW 148 702 11.0% 13.4% 0.3 94 281 097 12.2% 33.0% 0
MoM 571 977 4.3% 13.2% 0.4 359 637 411 4.9% 33.2% 0.6
YTD 3 618 196 2.2% 12.6% 0.3 2 227 978 074 13.2% 32.5% -0.3
MAT 7 537 082 15.2% 12.4% 0.7 4 523 790 187 25.3% 32.8% 0.2
SMECTA
WoW 112 426 9.9% 10.1% 0.1 24 202 644 12.2% 8.5% 0
MoM 437 844 5.7% 10.1% 0.4 92 018 055 6.1% 8.5% 0.2
YTD 2 848 501 -0.5% 9.9% 0 593 879 240 5.0% 8.7% -0.8
MAT 6 029 582 8.1% 9.9% -0.1 1 226 947 254 10.5% 8.9% -1.1
LACTOFILTRUM
WoW 31 925 5.2% 2.9% -0.1 17 071 921 5.1% 6.0% -0.4
MoM 134 956 -5.5% 3.1% -0.2 71 683 803 -4.9% 6.6% -0.6
YTD 933 867 -7.8% 3.2% -0.3 489 754 464 5.9% 7.1% -0.6
MAT 1 941 153 2.3% 3.2% -0.2 979 182 845 12.5% 7.1% -0.7
FILTRUM
WoW 89 987 13.7% 5.2% 0.4 37 813 850 14.7% 7.3% 0.7
MoM 331 889 1.4% 4.5% 0.2 138 984 696 2.0% 6.2% 0.4
YTD 2 146 875 1.9% 7.5% 0.2 892 364 448 13.6% 13.0% -0.1
MAT 4 500 558 12.1% 7.4% 0.2 1 792 278 695 20.5% 13.0% -0.4
ENTERODES
WoW 6 970 21.0% 0.6% 0.1 1 939 248 16.9% 0.7% 0
MoM 24 641 5.7% 0.6% 0 6 987 889 10.8% 0.6% 0
YTD 163 014 -11.9% 0.6% -0.1 42 949 264 10.7% 0.6% 0
MAT 361 513 -6.1% 0.6% -0.1 90 099 676 17.1% 0.7% 0
ENTERUMIN
WoW 5 831 14.8% 0.5% 0 1 690 189 18.8% 0.6% 0
MoM 22 924 1.4% 0.5% 0 6 338 142 4.2% 0.6% 0
YTD 150 631 120.8% 0.5% 0.3 39 178 691 112.6% 0.6% 0.3
MAT 319 929 302.5% 0.5% 0.4 82 465 392 278.2% 0.6% 0.4
PARODIES
WoW 21 095 4.9% 1.9% -0.1 6 431 801 4.9% 2.3% -0.2
MoM 83 680 -7.7% 1.9% -0.2 25 326 285 -8.0% 2.3% -0.3
YTD 570 432 33.7% 2.0% 0.5 171 656 613 39.5% 2.5% 0.4
MAT 999 284 45.6% 1.6% 0.4 297 543 767 53.8% 2.2% 0.4
ACTIVATED CHARCOAL
WoW 527 090 6.0% 48.2% -1.2 32 122 267 7.4% 11.5% -0.5
MoM 2 106 498 0.9% 49.3% -0.3 126 643 204 2.4% 12.0% -0.1
YTD 14 117 365 -0.2% 49.1% 0.1 797 097 108 19.7% 11.6% 0.5
MAT 29 915 290 7.9% 49.3% -0.4 1 558 109 257 23.2% 11.3% -0.1
WHITE CORN ACTIVE
WoW 10 579 19.9% 1.1% 0 4 545 070 24.4% 1.8% 0.1
MoM 32 345 24.6% 0.9% 0.1 13 278 512 34.4% 1.3% 0.3
YTD 165 886 -12.5% 0.6% -0.1 65 241 501 1.8% 1.0% -0.1
MAT 362 080 2.8% 0.6% 0 137 543 741 17.3% 1.0% -0.1
OTHER
WoW 29 643 18.5% 2.7% 0.2 11 640 228 21.7% 4.1% 0.3
MoM 110 689 -15.5% 2.5% -0.5 42 254 259 -13.8% 3.9% -0.8
YTD 681 082 -3.3% 2.4% -0.1 255 649 505 81.8% 3.7% 1.4
MAT 1 295 263 -9.0% 2.1% -0.4 454 710 871 33.6% 3.3% 0.2
CATEGORY
WoW 1 111 561 8.7% 100.0% 0 285 299 138 12.2% 100.0% 0
MoM 4 349 510 1.5% 100.0% 0 1 084 683 866 3.1% 100.0% 0
YTD 28 770 991 -0.4% 100.0% 0 6 864 309 034 14.4% 100.0% 0
MAT 60 670 547 8.9% 100.0% 0 13 791 075 385 24.4% 100.0% 0

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 4 043 686 -7.9% 14.1% -1.1 1 750 042 612 9.4% 25.5% -1.2
ENTEROSGEL 3 618 196 2.2% 12.6% 0.3 2 227 978 074 13.2% 32.5% -0.3
SMECTA 2 848 501 -0.5% 9.9% 0 593 879 240 5.0% 8.7% -0.8
LACTOFILTRUM 933 867 -7.8% 3.2% -0.3 489 754 464 5.9% 7.1% -0.6
FILTRUM 2 146 875 1.9% 7.5% 0.2 892 364 448 13.6% 13.0% -0.1
ENTERODES 163 014 -11.9% 0.6% -0.1 42 949 264 10.7% 0.6% 0
ENTERUMIN 150 631 120.8% 0.5% 0.3 39 178 691 112.6% 0.6% 0.3
PARODIES 570 432 33.7% 2.0% 0.5 171 656 613 39.5% 2.5% 0.4
ACTIVATED CHARCOAL 14 117 365 -0.2% 49.1% 0.1 797 097 108 19.7% 11.6% 0.5
WHITE CORN ACTIVE 165 886 -12.5% 0.6% -0.1 65 241 501 1.8% 1.0% -0.1
OTHER 681 082 -3.3% 2.4% -0.1 255 649 505 81.8% 3.7% 1.4
CATEGORY 28 770 991 -0.4% 100.0% 0 6 864 309 034 14.4% 100.0% 0

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 8 738 118 4.7% 14.4% -0.6 3 571 424 006 27.5% 25.9% 0.6
ENTEROSGEL 7 537 082 15.2% 12.4% 0.7 4 523 790 187 25.3% 32.8% 0.2
SMECTA 6 029 582 8.1% 9.9% -0.1 1 226 947 254 10.5% 8.9% -1.1
LACTOFILTRUM 1 941 153 2.3% 3.2% -0.2 979 182 845 12.5% 7.1% -0.7
FILTRUM 4 500 558 12.1% 7.4% 0.2 1 792 278 695 20.5% 13.0% -0.4
ENTERODES 361 513 -6.1% 0.6% -0.1 90 099 676 17.1% 0.7% 0
ENTERUMIN 319 929 302.5% 0.5% 0.4 82 465 392 278.2% 0.6% 0.4
PARODIES 999 284 45.6% 1.6% 0.4 297 543 767 53.8% 2.2% 0.4
ACTIVATED CHARCOAL 29 915 290 7.9% 49.3% -0.4 1 558 109 257 23.2% 11.3% -0.1
WHITE CORN ACTIVE 362 080 2.8% 0.6% 0 137 543 741 17.3% 1.0% -0.1
OTHER 1 295 263 -9.0% 2.1% -0.4 454 710 871 33.6% 3.3% 0.2
CATEGORY 60 670 547 8.9% 100.0% 0 13 791 075 385 24.4% 100.0% 0

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 148 466 10.4% 13.4% 0.2 69 359 710 11.6% 24.3% -0.1
ENTEROSGEL 148 702 11.0% 13.4% 0.3 94 281 097 12.2% 33.0% 0
SMECTA 112 426 9.9% 10.1% 0.1 24 202 644 12.2% 8.5% 0
LACTOFILTRUM 31 925 5.2% 2.9% -0.1 17 071 921 5.1% 6.0% -0.4
FILTRUM 89 987 13.7% 5.2% 0.4 37 813 850 14.7% 7.3% 0.7
ENTERODES 6 970 21.0% 0.6% 0.1 1 939 248 16.9% 0.7% 0
ENTERUMIN 5 831 14.8% 0.5% 0 1 690 189 18.8% 0.6% 0
PARODIES 21 095 4.9% 1.9% -0.1 6 431 801 4.9% 2.3% -0.2
ACTIVATED CHARCOAL 527 090 6.0% 48.2% -1.2 32 122 267 7.4% 11.5% -0.5
WHITE CORN ACTIVE 10 579 19.9% 1.1% 0 4 545 070 24.4% 1.8% 0.1
OTHER 29 643 18.5% 2.7% 0.2 11 640 228 21.7% 4.1% 0.3
CATEGORY 1 111 561 8.7% 100.0% 0 285 299 138 12.2% 100.0% 0

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
POLISORB 583 705 1.9% 13.4% 0.1 268 461 664 3.5% 24.8% 0.1
ENTEROSGEL 571 977 4.3% 13.2% 0.4 359 637 411 4.9% 33.2% 0.6
SMECTA 437 844 5.7% 10.1% 0.4 92 018 055 6.1% 8.5% 0.2
LACTOFILTRUM 134 956 -5.5% 3.1% -0.2 71 683 803 -4.9% 6.6% -0.6
FILTRUM 331 889 1.4% 4.5% 0.2 138 984 696 2.0% 6.2% 0.4
ENTERODES 24 641 5.7% 0.6% 0 6 987 889 10.8% 0.6% 0
ENTERUMIN 22 924 1.4% 0.5% 0 6 338 142 4.2% 0.6% 0
PARODIES 83 680 -7.7% 1.9% -0.2 25 326 285 -8.0% 2.3% -0.3
ACTIVATED CHARCOAL 2 106 498 0.9% 49.3% -0.3 126 643 204 2.4% 12.0% -0.1
WHITE CORN ACTIVE 32 345 24.6% 0.9% 0.1 13 278 512 34.4% 1.3% 0.3
OTHER 110 689 -15.5% 2.5% -0.5 42 254 259 -13.8% 3.9% -0.8
CATEGORY 4 349 510 1.5% 100.0% 0 1 084 683 866 3.1% 100.0% 0

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

POLISORB


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "POLISORB"

SKU #1

## [1] "POLISORB MP 12 G #1"

SKU #2

## [1] "POLISORB MP 25 G #1"

SKU #3

## [1] "POLISORB MP 3 G #10"

SKU #4

## [1] "POLISORB MP 50 G #1"

MS OF COMPETITORS: ENTEROSORBENTS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


ENTEROSGEL


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTEROSGEL"

SMECTA


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SMECTA"

LACTOFILTRUM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "LACTOFILTRUM"

FILTRUM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "FILTRUM"

ENTERODES


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERODES"

*****

ENTERUMIN


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ENTERUMIN"

PARODIES


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "PARODIES"

ACTIVATED CHARCOAL


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "ACTIVATED CHARCOAL"

*****

WHITE CORN ACTIVE


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "WHITE CORN ACTIVE"

OTHER BRANDS


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "OTHER"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Estimated Digital Costs

MI Estimated Costs: TV costs